I'm Mike. I build software that ships.
For 25 years, I've been building production web applications for startups, scale-ups, and enterprise clients across the UK. I've seen how software gets built inside agencies and consultancies: layers of management, junior developers learning on client budgets, and timelines that balloon because nobody wants to make a decision.
I started PNK Digital because I believed there was a better way. AI tooling has changed what a single experienced developer can ship. The productivity gains are real - not because AI writes perfect code, but because it handles the tedious parts and frees me up for the things that actually matter: architecture, user experience, and getting your product to market.
You get senior-level expertise on every line of code, at a speed and price that traditional agencies can't touch.
PNK Digital is one person. That's the point.
Most agencies sell you a team. What you actually get is a project manager relaying messages to a junior developer who's Googling how to do what you need. I cut all of that out.
Low overhead
No office, no middle management, no bloated margins. You pay for development, not infrastructure.
Direct communication
You talk to the developer. Questions answered in hours, not routed through three people over three days.
Senior expertise on every project
Every line of code is written by someone with 25 years of experience. No juniors, no interns, no bait-and-switch.
Accountability
One person, one project, full ownership. If something's wrong, there's nobody to blame but me - and I fix it fast.
How I Work
From first conversation to working software, with as little friction as possible.
Discovery Call
A 30-minute conversation to understand your project, goals, and constraints. I'll ask the right questions to scope things properly - no sales pitch.
Proposal & Scope
You get a clear proposal with defined deliverables, timeline, and fixed pricing. No surprises, no scope creep without your say-so.
AI-Accelerated Build
I use AI tooling to handle repetitive work while I focus on architecture, quality, and the decisions that count. You get faster delivery without cutting corners.
Iterative Delivery
You see working software early and often. Regular check-ins, deployed previews, and the ability to course-correct before it's too late.
What I Stand For
Not platitudes on a wall - principles that directly affect how your project gets built.
Speed Without Shortcuts
You get production-quality software in weeks because I use better tools, not because I skip testing or cut corners.
Radical Transparency
You always know where your project stands. No status meetings to schedule - you can see the work as it happens.
Direct Access
You talk to the person writing your code. Questions get answered in hours, not days. Decisions don't get lost in translation.
Honest Advice
I'll tell you if something is a bad idea, suggest simpler alternatives, or recommend you don't need what you think you need. My job is to solve your problem, not maximise my invoice.